Leadership

Donna BletzingerDonna Bletzinger, MBA

Donna Bletzinger is founder of Dyer Stephenson, a thought leadership consultancy that provides strategy and market launch expertise to global clients.

Donna is a respected advisor and coach experienced in leading project teams in tech firms, nonprofit organizations and startups. She has designed and implemented go-to-market strategies for numerous organizations and crafted innovative services for new and existing markets.

To assist clients in the transition to working in the Silicon Valley, she has developed several progams including “Getting Ready for the Silicon Valley”  for entrepreneurs new to the US market.  It is a step-by-step approach that addresses the nuances of Silicon Valley business practices.

Donna is a valued conference speaker and university lecturer.  She was a moderator and panelist at Localization World, where she led discussions on “Understanding Cross Cultural Differences, Strategies for taking Products to Global Markets,” and “Best Practices in International Marketing.” As guest lecturer in marketing at the Ageno School of Business, Golden Gate University, San Francisco, she taught graduate level classes  “Writing for the Web” and “Setting Product Strategy.”

In 2015 and 2016 she led undergraduate and graduate business seminars for visiting university students from Ecole Superieure de Commerce et d’Economie Numerique(ESCEN).  The experience revealed that culture runs deep, despite the reach of social media.

Donna graduated from the University of Wisconsin-Madison with a double major in French and History. She spent a year at the Universite d’Aix Marseille, Aix-en Provence, France on the University’s Junior Year Abroad Program. She earned an MBA in Market Management from Golden Gate University in San Francisco, California and is a graduate of the UCLA Anderson School Executive Marketing Management Program.

 

Paula SwansonPaula Swanson

Workshop Facilitator
President, Interaction Analysts

Paula Swanson has pioneered the integration of two aspects of human behavior:   intercultural knowledge and personality factors.

Combining information on personality types with “cultural intelligence”, her research indicates that individuals and teams benefit from understanding how personality types are factors in shaping human behavior.

Paula is certified to administer and interpret the Myers-Briggs Type Indicator (MBTI).   She has led team building training at Chevron-Texaco, Scared Heart Community Services of San Jose, the US Environmental Protection Agency, United Way of Silicon Valley, Bechtel, among many others using the MBTI tool.

More recently she has employed her research work through teaching English as a Second Language (ESL), to adults from diverse cultures. She developed a Risk Taking Assessment tool (based on research from the IMF) in which reasons surfaced for why certain cultures embrace risk and others do not.

Paula has an M.A. in Latin American Studies from the University of New Mexico and a B.A. in Spanish from Kalamazoo College in Michigan. As a certified practitioner for the MBTI, she is an active member of the Bay Area Association for Psychological Type (BAAPT) and holds a Certification in “Coaching across Cultures” and a Certification in the Cultural Detective Program. She is a member of SIETAR (Society of Intercultural Education, Training and Research) and has presented programs at their national conferences.